PureRed

Happy Hour at CES was a hit! PureRed brought the fun and the future together at the Food Tech Happy Hour. If you’re ready for a breakthrough in your marketing, then we should chat about our revolutionary new retail platform, PR1.

The Atlanta Business Chronicle has published its Book of Lists, the annual directory full of the biggest movers and shakers in the Greater Atlanta business community. We’re proud to say we’re on the top of their list, again! 🥇🎉

Not only are we the #1 advertising agency by size, but as the global growth partner for some of the world’s biggest and most respected retail and consumer brands, we’re revolutionizing the industry by pairing our transformative technology, , with our award-winning integrated creative and marketing capabilities to blaze new paths forward, faster. 🏎️💨🔥

Recently some PureRed folks gathered in Lisbon, Portugal for Web Summit 2023. Dubbed one of the biggest tech showcases in Europe, this 4-day conference featured thought leaders from Fortune 500, government, start-ups and next-gen solutions. There was no shortage of discussion around artificial intelligence, data privacy/ownership and transformation in particular—all areas close to PureRed's heart. Check out some of our fave takeaways here.

We're not just here for the booze, um boos. 👻🍾 Get the scoop on how we got these spooktacular shots for Kroger’s Halloween print and digital campaigns at our studio.

For our digital shoot:
➡️ Jordan Saffel wanted a dark, moody set to showcase Kroger’s Halloween costumes and décor.
➡️ Cameron Logsdon started by building the set’s wall, featuring molding details and a rich shade of purple.
➡️ Maggie Freeman selected the props, including antique silver platters and hand-painted frames.

Finally, we styled the client products—the Halloween costumes hung front and center, while the décor was arranged on top of a mantel from our large prop collection. We paired D2 heads with a mix of color gel filters for the perfect lighting and ambiance, and the final shots were captured with a One (IG: ) XF camera and 50mm prime lens.
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For our print shoot:
We followed ’s scary-good cocktail recipe. 🦇

🎬 Setting the scene
The drinks were showcased atop a floating tray propped up with acrylic books, and dry ice was added to create a bubbling, smoky atmosphere.

💡 Lighting
The set was cross-lit with D2 1000W strobes, with a third light in the back to illuminate the glasses, and we captured it all with a Phase One () XF camera system and 80mm lens.

✨ Retouch
Although the cocktails came out picture-perfect on their own, Louisville-based Jan Noe and Troy Wade worked their retouch magic.

They cleaned up the shot, lightened the berries and pathed all but the fog with an extreme S-curve layer applied on top. Using Select – Color Range, a mask was applied to the fog layer. The S curve was deleted, the mask was cleaned up and Lighten mode was applied to the fog layer. Voilà!

📸: Cameron Logsdon
🖌️: Jordan Saffel
🕸️: Maggie Freeman
✨: Jan Noe & Troy Wade

Join us this September and October as we mark the observance of Hispanic Heritage Month – a time to celebrate Hispanic culture, traditions and so much more.

This period, which is meant to acknowledge Hispanic countries and territories such as Colombia, Mexico, Argentina, Chile, Cuba, El Salvador, Honduras and more, was initially established as a week-long observance in 1968 by former President Lyndon B. Johnson. Two decades later, it was extended to a full month under former President Ronald Reagan in 1988.

We're so excited to ring in this year's Hispanic Heritage Month by highlighting some of our very own PureRED family and their stories.