Southern Muscle Guide
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The only comprehensive print guide for the southeast highlighting competitors, athletes, fitness inspirations and all the leading NPC/IFBB events in the southeast. Based in Atlanta in conjunction with House of Payne, we strive to bring first time competitors, sponsors, athletes, coaches and trainers together to grow this great sport.
13/06/2026
🔥 23 WEEKS OUT 🔥
The countdown continues.
With just 23 weeks until the MartiniLawyer.com presents the NPC/IFBB Pro League Southern Natural Showdown, we’re spotlighting two outstanding champions from 2025:
🏆 Lemar Martin
2025 IFBB Southern Natural Pro Men’s Physique Champion
🏆 Debora Lossing
2025 IFBB Southern Natural Pro Bikini Masters Champion
Champions aren’t made on show day—they’re built through months of discipline, consistency, and commitment to the process.
Every early morning.
Every workout.
Every posing session.
Every decision.
The athletes who step on stage this November are putting in the work right now.
Will you be one of them?
🏆 IFBB Pro League
• Classic Physique Open & Masters
• Men’s Physique Open & Masters
🏆 NPC Divisions
• Men’s Bodybuilding
• Classic Physique
• Men’s Physique
• Women’s Physique
• Figure
• Wellness
• Fit Model
• Bikini
• Hero Division
✅ Drug-Tested Event
✅ Ben Weider Naturals Qualifier
✅ Pittsburgh Natural Pro Qualifier
✅ Caribbean Grand Prix Natural Pro Qualifier
📅 Nov. 21, 2026
📍 Central Gwinnett High School, Lawrenceville, GA
👉 Contest details & registration:
southernnaturalshowdown.com
23 weeks from today, new champions will be crowned. The question is—who’s preparing to earn that title? 👊🏽🏅
MensPhysique BikiniMasters NaturalBodybuilding RoadToTheStage ContestPrep NPCWorldwide IFBBProLeagueAthlete ChampionMindset BodybuildingMotivation StageReady LawrencevilleGA DrugTestedBodybuilding CountdownToShowDay
🔥 16 WEEKS OUT — EMBRACE THE GRIND 🔥
Nobody remembers the alarm clock.
Nobody remembers the cardio session.
Nobody remembers the meal prep containers.
But they remember the physique you built because of them.
💯 16 weeks out means the work is getting real.
The excuses get louder.
The motivation comes and goes.
The soreness sticks around.
This is where champions separate themselves.
Every workout.
Every meal.
Every step.
Every sacrifice.
The stage doesn’t reward what you planned to do.
It rewards what you actually did.
Stay locked in.
Stay consistent.
Keep stacking wins.
October 3rd will be here before you know it.
Embrace the grind. Trust the process. Earn your moment.
This is the one you don’t want to miss!
🏆 2026 MartiniLawyer.com presents the NPC/IFBB Pro League Southern Muscle Showdown
📅 October 3, 2026
📍 Dalton Convention Center — Dalton, GA
🚗 FREE Parking
🔥 Olympia Qualifier
🔥 Masters Olympia Qualifier
🔥 NPC National Qualifier
🌟 IFBB PRO LEAGUE:
Classic Physique Open & Masters
Bikini Open & Masters
💪 NPC DIVISIONS:
Men’s Bodybuilding • Women’s Bodybuilding • Women’s Physique • Classic Physique • Figure • Wellness • Men’s Physique • Fit Model • Bikini
🦸 Hero Division available in EVERY category!
🏨 HOST HOTELS:
Fairfield • Best Western Plus • Country Inn & Suites • Home2 Suites
🎫 Contest Details • Registration • Tickets • Sponsorship:
southernmuscleshowdown.com
16WeeksOut ContestPrep RoadToTheStage Bodybuilding ClassicPhysique MensPhysique Bikini Wellness Figure FitModel WomensPhysique OlympiaQualifier MastersOlympia NPCCompetitor
🌟 SPONSOR SPOTLIGHT: IFBB PRO JOANN NORWOOD 🌟
Some people compete in the sport. Others help build it.
IFBB Pro Joann Norwood does both. 💪❤️
Year after year, Joann continues to support our athletes, officials, and bodybuilding community through her generosity and dedication to the sport. We are incredibly grateful for her ongoing support as a sponsor of both the NPC/IFBB Pro League Southern Muscle Showdown and the NPC/IFBB Southern Natural Showdown.
One of the many ways Joann gives back is by co-sponsoring lunch for our staff and judges at both events, helping ensure the team working behind the scenes is taken care of throughout a long and exciting show day.
Her commitment to supporting the sport, the athletes, and the people who make these events possible does not go unnoticed. We are proud to have Joann as part of the Southern Muscle Showdown and Southern Natural Showdown family.
Thank you, Joann, for your continued support and for always finding ways to give back to the sport you love!
🏆 2026 MartiniLawyer.com presents the NPC/IFBB Pro League Southern Muscle Showdown
📅 October 3, 2026
📍 Dalton Convention Center — Dalton, GA
🔥 Olympia Qualifier
🔥 Masters Olympia Qualifier
🔥 NPC National Qualifier
🏆 2026 MartiniLawyer.com presents the NPC/IFBB Pro League Southern Natural Showdown
📅 November 21, 2026
📍 Central Gwinnett High School — Lawrenceville, GA
🔥 Drug-Tested Event
🔥 Qualifier for the Ben Weider Naturals
🔥 Pittsburgh Natural Pro Qualifier
🔥 Caribbean Grand Prix Natural Pro Qualifier
🎫 Contest Details • Registration • Tickets • Sponsorship:
southernmuscleshowdown.com | southernnaturalshowdown.com
SponsorSpotlight GivingBackToTheSport BodybuildingCommunity ContestPrep RoadToTheStage DaltonGA LawrencevilleGA NPCBodybuilding IFBBProLeagueBodybuilding SupportTheSport
🔥 17 WEEKS OUT... AND THE CLOCK IS TICKING 🔥
The workouts are getting harder.
The cardio is getting longer.
The excuses are running out.
Every rep, every meal, every early morning and late night is building toward one moment... stepping on stage at the 2026 MartiniLawyer.com presents the NPC/IFBB Pro League Southern Muscle Showdown.
🏆 This is where champions are made.
🔥 This is where goals become reality.
⚡ This is where all the hard work pays off.
Whether you’re chasing your first trophy, an overall title, an IFBB Pro League victory, or an Olympia qualification, the journey starts NOW.
Don’t wait until it’s too late to commit.
Don’t wait until someone else takes your spot.
🚨 Register today and make sure you’re part of one of the most talked-about events of the year.
🏆 2026 MartiniLawyer.com presents the NPC/IFBB Pro League Southern Muscle Showdown
📅 November 21, 2026
📍 Dalton Convention Center — Dalton, GA
🚗 FREE Parking
🔥 Olympia Qualifier
🔥 Masters Olympia Qualifier
🔥 NPC National Qualifier
🌟 IFBB PRO LEAGUE:
Classic Physique Open & Masters
Bikini Open & Masters
💪 NPC DIVISIONS:
Men’s Bodybuilding • Women’s Bodybuilding • Women’s Physique • Classic Physique • Figure • Wellness • Men’s Physique • Fit Model • Bikini
🦸 Hero Division available in EVERY category!
🏨 HOST HOTELS:
Fairfield • Best Western Plus • Country Inn & Suites • Home2 Suites
🎫 Contest Details • Registration • Tickets • Sponsorship:
southernmuscleshowdown.com
Bodybuilding ClassicPhysique MensPhysique Bikini Wellness Figure FitModel WomensPhysique NPCBodybuilding OlympiaQualifier MastersOlympia NationalQualifier DaltonGA 17WeeksOut PrepSeason
