ASARU
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With years dedicated to his artistry, Asaru looks to take the rap world by storm displaying skill, authenticity, and originality.
you know the motto… 🗣️
TRUST THE PROCESS ENT. 📀 (EST. 2025)… started my own label and company because as you grow you learn why owning your OWN and creating a legacy that’ll always belong to you is important. it started off as “TRUSTING THE PROCESS” in 2020, but i thought that name was too long lmao.
the name came from an old friend of mine who used to say to me all the time “ayinde, you just gotta trust the process… you’re doing the work.” being inspired by ’s legacy and hearing that phrase, stuck with me. 🏁
we all have a pathway to walk, which comes with its own challenges, struggles & obstacles. however, if trust the process of where you’re walking and keep positive intention in it, you’ll get to where you wanna be.
FOLLOW for more updates, music & content! 🎙️⭐️
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“95 ESCO” 🌉 LIVE PERFORMANCE by Asaru ft. at for ’s Birthday Bash + Charity Toy Drive 🎁🎙️
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(part 2) the moment we gave up our control of the genre for more profit and capital gain is the SAME MOMENT the decline of mainstream hip hop began, slowly but surely.
the genre came a long way from being in the park jams and being an US thing that soon took the world by storm.
algorithm vs. culture is where the fall peaks.
08/17/2025
M-O-B-B 🐉🌟
first off, s/o to & for putting on a SOLD OUT monumental show, having me and the team pull up as well as taking care of us like usual.
i real deal shed tears behind this moment because you realize in moments like this that everything you worked and struggled for leads you here. S/O to my rap heroes for continuing to bare the torch!! 🔥
( i’m flicking up w/ you TONIGHT! plus we celebrating ya bday, happy BELATED beloved. THANK U)
thank you to all those who showed love and showed up for me & the IMD last night. bucket list moments.
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