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07/22/2022
The more you know!
Definition of the day is a term referred to as, "landing page", which is the section of a website accessed by clicking a hyperlink on another web page, typically the website's home page.
What does it stand for? A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Once they're on your landing page, users are encouraged to take an action, such as joining your list or buying your products.
Why is this element important to have on your website? Landing pages convert more traffic because they are focused on one goal or call to action by providing information about a specific offer or item. It has limited navigation, and the simplicity keeps a visitor focused on the goal rather than being distracted by multiple links taking them away from the page.
Interested in our web design and build outs? Learn more about our process and get started shifting your site today! Click the link in our bio or visit us at
www.socialshifter.com.
07/17/2022
Here are three fire ways to be a Socialite on your social media platforms. Taking note of these tips will help you to optimize your engagement and boost visibility and use IG's algorithm to your advantage.
1. Be a Socialite:
5-15 minutes before you post, engage with others by leaving a comment, liking a few posts, and even sending a DM or 2.
2. Find Your Tribe:
Search leaders in your industry and follow the followers of those accounts. These followers have proven an interest in your industry and will be more likely to engage with your niche content.
3. Talk to people nicely:
When designing your content and captions, remember your followers are friends not bots. Talk to them, not at them.
Our Social Shifter experts can give you the tools to win or, manage your social media platforms for you. We utilize all of these strategies and more to create a strong and converting community for our clients.
Let us shift your business to the next level.
Need help managing your social media account so you can focus on improving other aspects of your business?
Our social media management services provide social copy and caption writing within our packages.
Click the link in our bio to view our social media management packages today.
This question always gets confusing at times BUT it's super important to know when reviewing your analytics as well as when buying facebook/instagram ads!
Reach is the number of unique people who have viewed your content.
Impressions is the total number of times your content has been displayed on users screens.
Example: If you saw the same ad twice, that would mean it has one reach, and two impressions.
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