Shep Publishing House
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04/21/2026
I legit almost cried when I got this email today.
“My biggest takeaway is realizing that a successful presale is really about the preparation phase. The idea of building everything backwards from the presale date and focusing on lead magnets, automation, and audience engagement well in advance really stood out to me. I loved the examples you presented in your session. It shifted my mindset from “launching a book” to building a structured campaign, which I never even thought of.”
- Akiesha Foster after she watched my session from the Sales Made Simple Summit
If you haven’t already registered for Sales Made Simple Summit, hosted by Marketing by Shelby: Social Media for Authors & Creatives, there’s still time to join.
You can register for free to get 48 hour access to today’s seasons or grab VIP to get lifetime access.
*Register in the comments*
This particular author also went on to say,
“I’ve worked with several book coaches in the past and, honestly, it ended up being a frustrating and costly experience.
Your approach was the first one that truly resonated with me and aligned with how I think and operate.”
🥹🥹🥹
I’m thankful she attended and look forward to connecting with her further.
This was from a 20 minute training.
Sometimes mindset shifts don’t take very long. When you connect with the right coach or consultant, you can accelerate your timelines and get clarity you’ve been searching for all this time.
It’s time to simplify your book sales. Register for the summit today 🙌🏾
(Shared with permission)
If you want to sell a lot of books or reach your people, you have to treat your book(s) like a business.
You can still do this ethically and with compassion though.
Regardless, it means making data driven decisions and also focusing on your customer as the center of your decision making process.
It also means you have to test until you find out what works.
That’s not information you’ll find out if you don’t out in the reps to create content, show up through email, appear on podcasts, etc.
Whatever marketing method(s) you choose, remember consistency is key (in whatever frequency or medium that looks like for you or your team.)
Marketing is a learnable skill. Whether you use self study options like the Preorder Profits™ Course, group Accelerator or Preorder Profits™ VIP, know that support is there when you’re ready.
Got questions? Ask them below or DM me privately to set your book up for success even before it’s published.
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