MediaFuse

If you’re going to make a phone, you’ve to get a lot of things right. You need an all-day battery life, a big crisp screen, thoughtful software, lots of apps, a great camera, and so much more. And here’s the best part: Even if you do all that, you’re still just like every other phone. Making a phone that does everything well just lumps you into the middle of the pack.

In the 23 years since he founded Amazon, Jeff Bezos has become the whirling dervish of corporate titans, a maestro of a voracious conglomerate with enough side hustles to impress the most ambitious entrepreneur. His widely admired but tough-to-imitate approach is now a mantra for both MBAs and would-be disrupters: Build scale by lowering prices, and defer profits until later. Meanwhile, the rise of online computing provider Amazon Web Services which is both a market leader and highly profitable has given Bezos an unexpected win. Next up is international expansion, where ferocious competition lies in wait.

Fortune Magazine