Benetone Films

Benetone Films

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Benetone Films is an international feature film production, servicing, and distribution company with offices in Thailand, US and Europe. With more than 15 years of experience, we provide creative solutions and full range of production services for film and television industries worldwide.

21/05/2026

BENETONE FILMS is proud to be attending the Thai Film Festival in Ho Chi Minh City, July 9 to 11, 2026, organised by the Department of International Trade Promotion (DITP). 🇻🇳

We are bringing two titles we are incredibly proud of:

🔵 CHER: A vengeful forest spirit awakens in the heart of Thailand, scripted by the writer behind Netflix's Ghoul and Betaal.

🟠 ROLL & LOL: A Thai-Vietnamese horror-comedy co-production where the scares are real and so are the laughs.

More details to come. Stay tuned.

18/05/2026

The industry has a problem. We are optimising for reach, not resonance.

“We are talking to the algorithm. Not the people behind it.” – Vittorio Badini Confalonieri, our Head of Production at BENETONE FILMS (Advertising).

The same person doom-scrolling past your ad in three seconds is also binge-watching nine hours of their favourite series without blinking. The attention is there, but the question is whether the work earns it.

Data and research matters, but when measurement becomes the goal rather than the foundation, we stop talking to people and start talking to a machine..

Want to hear more thoughts from Vittorio’s ADFEST talk? Leave us a “THUMBS UP” 👆🏻, follow us & stay tuned!

Thank you for the footage!

Photos from Benetone Films's post 11/05/2026

The ritual has begun.

MOTHER MARY premiered in Thai cinemas last week, and the response was everything we hoped for. Thank you to everyone who joined us for this moment. We could not be prouder to bring this to our Thai audiences.

CATCH MOTHER MARY IN THEATRES TODAY.

For our latest movie releases & more, check out:

08/05/2026

PALMOLIVE: Flying above Bangkok was not in the original plan. It was the only plan that made sense.

For PALMOLIVE's 2024 campaign, we needed aerial footage across Bangkok's business district. The problem? Most of it is a no-fly zone.

What made it possible was not luck. It was 20+ years of relationships with government agencies, the film office, and the police. The kind of access that only comes from time on the ground. Ironically.

And while the audience sees a model floating above Bangkok, what they never see is that same model sitting in a bathtub five metres off the ground in a studio. Elevated specifically to allow the camera to move dynamically around her. Officially the highest bath she has ever taken.

Your next production deserves the same treatment. Let's talk!

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Client: PALMOLIVE India
Ad Agency: WPP India
Director: Sachin Kotre
Producer: Naveed Khan
Line Producer: Obb
Production Team: Benetone Films Co., Ltd. (Bangkok)
Head of Production: Vittorio Badini Confalonieri

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21/10 Soi Ruamrudee 1 Ploenchit Road Lumphini, Pathum Wan
Bangkok
10330