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05/06/2026
WHO IS THE KING OF FREETOWN RIGHT NOW?
The first release from our OneField – Citizens Lens data is here, and we’re starting with entertainment.
We asked residents across Freetown:
“Who is your favorite artist in Sierra Leone right now?”
LAJ emerges as Freetown’s most popular artist right now, with 11.4% of respondents naming the controversial singer and rapper as their favorite.
The survey also revealed the city’s diverse musical tastes, with veteran acts like Steady Bongo, K Man, and Emmerson receiving strong recognition alongside newer hitmakers such as Legacy Boi of “The Money Necessary” fame.
But the story doesn’t end at the top.
While dozens of artists (newer names, veteran acts, and names you’d probably argue about at a cookout) got a mention, almost a third of Freetownians either don’t listen to “Salone Music” or have no favorite artist right now.
Here’s what the people said. 📊
The media landscape is becoming increasingly unpredictable!
This week’s rankings mark a clear shift in momentum after what had been a relatively stable and predictable run over the past eight weeks.
Truth Media reclaims the top spot for the first time in nine weeks, leading with a Net Engagement Score of 412 and +2K new followers, signaling a strong resurgence in audience engagement.
Afri Radio SL follows in second place with a Net Engagement Score of 286 and +483 followers, maintaining steady traction across its audience base.
Epic Radio ranks third with a Net Engagement Score of 195 and +138 followers, continuing to hold relevance within the competitive landscape.
Notably, two previously consistent top performers. (Sierra Network and Liberty TV) have shifted out of the top positions, with the former, a long-standing leader in the rankings dropping from the top three for the second time in nine weeks.
This shows a renewed level of competition and a more dynamic engagement environment across digital media platforms.
Overall, the rankings reflect a landscape that is becoming less and less predictable, where audience engagement patterns are increasingly fluid.
The audience knows what they’re looking and it looks like it keeps changing from week to week.
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