Dig

We’re officially a teenager! 13 years old today. 🎂

Today, March 13th (on Friday the 13th 😱), marks the day mother and daughter Ulrika and Carolina officially launched what was then called GETRAW.

It began with four products delivered directly from their home, with local orders often handled by bike around Malmö. It has been quite a journey since those early days—moving the company to Stockholm, involving family and friends as colleagues, and expanding internationally.

Today, we are proud to have 15 products sold in 18 countries—with hopes of reaching even more of you in the near future.

None of this would have been possible without you—our loyal fans, customers, and friends. From the bottom of our hearts: THANK YOU ❤️