Zitec

There was no complex social media strategy behind this. When it comes to things that matter to us, we don't think about going viral, we focus less on visibility and more on making a difference.

If you know us, you know that civism is deeply embedded in our DNA and is one of our core CSR pillars. So when the first round of the presidential elections saw a turnout of just 53.2%, simply watching from the sidelines wasn’t an option.

We just wanted to remind people that a choice made by half a country is only half a choice and that’s how “53.2% nu e destul” was born. No agency. Zero media budget. Just a small in-house team with a simple, easy-to-understand idea that turned into a movement:

👉 60+ amazing brands stepped up and joined us.
👉 The message generated hundreds of thousands of views and massive organic engagement.
👉 The most important part? In the second round, turnout spiked to 64.7%. While it’s definitely not entirely our merit, we like to believe we played our part in the collective wake-up call our society needed.

Really happy to see this initiative win 🥉 3rd Place at the Romanian Sustainability & CSR Awards (Special Projects). Big thank you to everyone who carried the message forward. Showing up matters!