Active Digital Agency

5G will advance all of society as we know it “2020 is the year of 5G.” How many times have we heard that phrase, or something similar said about an innovative technology?...

The importance of data collaboration for marketers Data is everywhere. We collect so much of it that it’s become near impossible to make sense of the numbers without the...

Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech? Let me state this right from the start. My issues with the new COVID tracking app, in trial on the Isle of...