Brandflex

Brandflex

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If your website headline is vague, your customer is "everyone," and your About page lists credentials instead of telling a story, you're losing clients before they even understand what you do. We built BrandflexOS, a systematised brand clarity service that transforms scattered messaging into cinematic, conversion-ready narratives using 32+ story frameworks and 100+ behavioural psychology principle

03/05/2021

We are all storytellers.

🔥
“Owning our story and loving ourselves through that process is the bravest thing we’ll ever do.”

Dr. Brené Brown delivered a presentation on “The power of vulnerability” at TEDx Houston. As a professor at the University of Houston, Brown studies vulnerability, courage, authenticity, and shame. It’s a pretty big subject area to squeeze into 18 minutes, yet Brown did it so well that her presentation has been viewed 15 million times and has turned Brown into a New York Times bestselling author.

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How?
“I thought, you know, I am a storyteller. I’m a qualitative researcher. I collect stories; that’s what I do. Maybe stories are just data with a soul. And maybe I’m just a storyteller.”

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In a business presentation, you’re telling the story behind your campaign, company, or product.

In a job interview, you’re telling the story behind your personal brand.

In a marketing pitch, you’re telling the story about your idea.

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Remember:
Data won’t get you standing ovations;

A brand alone cannot connect with people;
Dr Brené Brown delivered a presentation on “The power of vulnerability” at TEDx Houston. As a professor at the University of Houston, Brown studies vulnerability, courage, authenticity, and shame. It’s a pretty big subject area to squeeze into 18 minutes, yet Brown did it so well that her presentation has been viewed 15 million times and has turned Brown into a New York Times bestselling author.
Audiences will not feel anything for just words;

Stories will.

Stories inform, illuminate, and inspire.

Tell more of them.

👻
BOO!
The Ghost Storyteller

Photos 30/04/2021

BOO!!

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Is writing your story a pain in the neck?

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Are you looking for words that raise the spirits and get you paid?

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Well, if you are an artist, of any kind, who needs the written word that gives people goosebumps, you came to the right place.

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Let’s face it; lousy copy dampens people’s spirits.

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They quite literally run for the hills.

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When you tell your story, you want people to relate to it, stick around, give you money for your services and spread the gospel.

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Story writing is where I shine the brightest.

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Your story. My words.

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Yes, many ghost puns, I know, but that’s the spirit.

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BOO!
The Ghost Storyteller

Photos from Brandflex's post 02/03/2021

Your Case Study Essentials

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UX portfolios and case studies are always a hot topic.


How long should your case studies be?
How many projects should you display?
How to make them attractive?
What is storytelling?
Where and when to use storytelling?

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The list of questions is endless, which makes sense, considering how competitive the field of UX is becoming.

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While there's not always a right answer and much less a one-size-fits-all approach, there's a technique that never gets old:

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Storytelling.

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We went into the Batcave to come up with a plan.
Together with the first lady of UX, .by.ana, we created a Workshop to answer these questions and deliver them to you Live.

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"How To Use UX Storytelling To Write a Compelling Case Study"

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Writing a great Introduction
Design Tips for a Case Study
The middle part of a Case Study
What to include in a Case Study Conclusion
Frameworks to make it compelling
Use of Storytelling to combine it
Cover letter to wrap it up

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You can get early bird tickets if you sign up until tomorrow, March 3:

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https://questkit.co/workshops

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We'll be providing the replay to those who are unable to attend it live.

See you there!

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