Markhack

Strategic Purpose: Developing a Clear Vision and Mission Statement

Today's incubation session features Dr. Adetutu Ibironke Afolabi, CEO of Wellness Healthcare Group and Group Executive Director at Hazon Holdings, as she guides our founders through one of the most important building blocks of every successful venture, a clear vision and mission.

In this session, finalists will explore:

- How to develop a compelling vision that inspires growth
- Crafting a mission that drives strategy and decision-making
- Aligning purpose with long-term business success

As the MarkHack Incubation Program continues, our founders are gaining the clarity and leadership mindset needed to build businesses that create lasting impact.

The journey doesn't end at the pitch - it begins here.

Today marks the official launch of the MarkHack Incubation Program, where our hackathon finalists take the next step toward building scalable, market-ready solutions.

Led by Victor Olugbenga Afolabi , Founder of Eko Innovation Centre, the onboarding session sets the stage for weeks of intensive mentorship, product refinement, business strategy and investor readiness.

Throughout the program, founders will:
• Validate their solutions against real market needs.
• Strengthen their products, brands and go-to-market strategies.
• Gain access to mentors, industry experts, funding opportunities and the broader marketing and technology ecosystem.

Every session is designed to transform bold ideas into sustainable businesses with the potential to create lasting impact across Africa.

This is where innovation evolves into ex*****on and where the next generation of industry defining startups begins its journey.