Altkom Software

Today, a customer’s first interaction with a bank increasingly begins in the app, not at a branch. Onboarding has therefore become more than a formal step in opening an account, giving customers an early sense of whether the bank is clear, efficient, and worthy of their trust.

In practice, the quality of this experience is often shaped less by the number of steps and more by whether users understand what is happening along the way, can see their progress, and feel in control.��

In the article, Jakub Szeszko explains:
🔹 Why does onboarding start before the first screen of the account application?�
🔹 Why can uncertainty be a bigger problem than the length of the process?�
🔹 Why does opening an account not yet mean the bank has successfully acquired a customer?

🔗 Read the article here ➡️ https://www.altkomsoftware.com/blog/digital-onboarding-in-banking-builds-customer-trust/