Semiofest

📣 Calling all semiotic enthusiasts, practitioners, thinkers, Semiofest attendees, speakers and fans!

Which ideas matter most to you now? 🤔 Tell us in the comments! 👇

Semiotics is changing. New concepts emerge, familiar ones take on new force, and the field keeps expanding across research and practice. For Semiofest, this matters deeply.

✨ We want to capture the ideas that make semiotics vital today: the concepts that shape how we think, work, question and connect ✨

Share the ideas in semiotics that matter most to you now and help us create a glossary that will be available to a wider audience, mapping what semiotics is becoming today 🗺️

I first heard Yogi Hendlin speaking at Brave New World Conference in Leiden, and I was blown away. Energy, intellect and enthusiastic, real connection with the audience is what stuck with me. Yogi is a force of nature!

We’re excited to introduce another keynote speaker of Warsaw 2026 - Yogi Hendlin! ✨

What if meaning didn’t start with the obvious, but with what usually fades into the background?

Drawing on biosemiotics, Yogi reconnects aesthetics with ethics and reframes semiotics as an ecological practice.

In his talk, we’ll be invited to rethink how commercial semiotics understands the world - not as something abstract and detached, but as something we perceive through our bodies, senses, and evolutionary attunements.

Rather than treating signs as frictionless tools of persuasion, biosemiotics sees meaning as viscous - thickening through bodies, habits, histories, and ecological relations, unfolding through sensory and ethical engagement. 🤲

By re-embedding signs in the environments we inhabit, commercial semiotics can really evolve into a more grounded, responsible practice, one that aligns market meaning with embodied perception, evolutionary attunements, and more-than-human worlds. 🌏

Semiofest is a global conference exploring how meaning shapes business, culture, and innovation - bringing together strategists, researchers, and creatives from around the world.

If you don’t want to miss this - check the link in the comments for passes and tickets. Looking forward to seeing you all in Warsaw very soon!

Heading to Semiofest Warsaw 2026 in May? We made you a Handy Guide to Warsaw - the kind you keep on your phone and actually use, especially after a long travel day.

Here’s what you can expect inside:
🥟 Where to stay: from budget to upscale, plus a practical “best area to search” tip if you’re booking an apartment near the venue
🥟 Venue info + how to find our venue, Teatr Komuna Warszawa, a hidden gem right in the city centre
🥟 Local hacks and everyday tips to make Warsaw feel easy from day one
🥟 A mini Polish phrasebook with pronunciation, so you can confidently say “cześć” and “dziękuję” (and a few more essentials)
🥟 Arrival and travel basics: airports Chopin (WAW) vs. Modlin (WMI), plus simple ways to get into the city
🥟 Getting around: public transport pointers + apps/taxi options that make moving around simple even if you don’t speak Polish
🥟 A few Warsaw highlights, including riverside vibes and free Chopin concerts on Sundays

If you’re joining us in May, this guide should help you land smoothly and save your energy for the good stuff: people, ideas, and Warsaw evenings.

Find the link to the guide in the comments and don’t forget to get your tickets and passes on our website!
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