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What You Can Develop for Salesforce?

Salesforce can be adapted to business needs in two ways - through configuration and customization. Developers are primarily engaged in customizing Salesforce, but they can also partially perform configuration.

With configuration , CRM functionality is configured through the Salesforce admin user interface without the use of code. So you can create tables, objects, fields, form relationships between them, set rules for automating workflows.

Customization is needed if the configuration options are not enough to automate complex business logic.

Salesforce customization examples :

1. Development of new functionality for standard CRM modules.
2. Automation of complex business processes for the needs of a particular company.
3. Development of custom templates for emails.
4. Implementation of Einstein AI capabilities in CRM.
5. Creation of custom reports and dashboards.
6. Integration of Salesforce with other systems (ERP, company website, social media, etc.).
7. Development of custom applications for Salesforce (product IT companies can place such applications in a special market - AppExchange ).

Companies from which areas most often apply for Salesforce services?

One of the biggest strengths of Salesforce is the almost limitless possibilities for customizing their products, which allows them to tailor the product to the needs of customers from a wide variety of industries. Moreover, in recent years, Salesforce has increasingly adhered to the strategy of industrial solutions, more and more specialized products appear - Consumer Goods, Manufacturing Clouds and others have been added to the relatively mature Financial Services, Non-profit and Health Clouds. Thus, portfolio is quite diverse. Leading industries are financial services, healthcare, media, education, iGaming, non-profit.

According to statistics, more than 150,000 companies use Salesforce worldwide. Its users come from different industries such as retail, finance, technology, and manufacturing. Some notable companies that use Salesforce are Adidas, Schneider Electric, T-Mobile, and Toyota.