Reteno

Strong funnel metrics hide dying products.
Kateryna Spazheva from shared the early warning signals most teams ignore until it's too late.
Watch her break down which numbers actually matter when you need to kill a campaign fast.
What metric do you wish you'd paid attention to earlier?

DAU can look healthy while revenue quietly leaks, because the wrong users are active, for the wrong reasons, at the wrong moment.
In this clip, Mark Opanasiuk, Product Lead at PawChamp by SKELAR, shares a clean way to think about subscription KPIs and why it changes how you build retention flows.
If you’re building subscription retention: what’s your #1 churn signal today?

Every founder launches with beautiful spreadsheets. CPMs will be X. LTV will be Y. Payback in Z months. The market has other plans.
Olha Breslavska shares what separates Universe Group's hits from everyone else's misses:
The moment of truth comes on day 3. Your CPMs are 3x higher than planned. Conversion is half what you modeled. The temptation is to "pivot" (quit).
Winners stay, but not because they're stubborn.
Because they trust their ability to solve problems more than they trust their ability to predict them.
What assumption about your market only died after you launched?

Dmytro Demchenko ( ) in Expert Voices just said what everyone thinks, but nobody admits.
Users who complete specific actions in their first hours — not days — are the ones who stick around for months.
It's not about IF they return tomorrow. It's about WHAT they did today.
Stop asking "Did they come back?" Start asking "Did they do the thing that matters?"
Your onboarding is a behavioral filter that selects your profitable users.
What's the ONE action that predicts your user's success?