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Video marketing is the most powerful way to reach your audience. Check out 5 video marketing trends that will help you build trust, generate leads and sell products🔥

✓ Short-form videos
Use short-form videos such as TikToks, Instagram Reels, YouTube Shorts to make your brand even more visible. This type of video content has the highest ROI of all social media marketing strategies. Create your product teasers, collaborate with influencers to promote your products, go viral by creating new brand challenges and trends, make more explainer videos or behind the scene videos.

✓ UGC
Ask satisfied clients for video feedback. Consumers definitely trust user-generated content more than brand-created content. In fact, 60% of consumers find UGC more authentic and trustworthy than branded content.

✓ Silent Videos
Create videos to specifically watch in silence. As many as 85% of Facebook videos are watched without sound. People watch videos on their smartphones everywhere: in public transport, in crowded waiting rooms, etc. Adding subtitles in a simple way keeps people engaged. On average, people watch ads with subtitles 12% longer than videos without subtitles.

✓ Search-Optimized Videos
Create search-optimized videos. Videos are more likely to generate first-page ranking positions than other traditional SEO techniques. Focus on three areas: relevance, consistency and backend optimization. Don't forget important technical optimization steps, such as title tags, keywords in descriptions, choosing appropriate thumbnail images and responding to comments to increase engagement.

✓ Social media stories
Stories show the brand's personality and create more personal connection. Show daily snippets of your work, new product announcements, etc. Social media stories also offer plenty of ways to interact with fans, such as Q&As and surverys in order to get audience input on your products and ideas. Ask customers to tag you in their own stories so you can share how they wear or use your products.

If you want to make great product videos, you need the right gear. Check out our list of essentials!💯

✓ Reflectors are essential for creating a good product video. They can diffuse, reflect, and flag light to create the desired effect.

✓ C-Stands are important for holding up lights, reflectors, and other equipment when shooting product videos.

✓ A soft box is a must-have for product photography as it creates softer shadows which eliminates visual distractions.

✓ A macro lens allows you to get close to your subject for a clear shot. The 100mm f/2.8 is the most popular macro lens on the market, but if your subject is a little larger, use a 50mm prime for wide shots without distortion.

✓ A quality tripod is an essential tool for shooting product videos, providing stability to capture clear and seamless footage.

✓ An external monitor is important for filmmaking and video production because it allows you to see your footage the way your audience will see it.

✓ When shooting a product video, use a solid paper background instead of cloth to minimize distracting background blemishes.

✓ Movement is key in good product Ads - a slider can help add visual interest.

✓ The surface you shoot your product on can make all the difference! Choose from marble, glass, wood or a rotating platform for a unique product video.

Use our tips and start your journey to creating visually striking product videos! If you're still feeling a little overwhelmed, our professionals can help you create the perfect product video. Contact Us to learn more.👇
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