Search Engine Optimization

http://www.resourcenation.com/blog/google-penguin-strikes-fast-and-fierce/34824/

Google Penguin Effects While Google stands by the idea that Penguin has made its search results better for users, it is clear that this dramatic shift in natural ranking rules has hurt many legitimate businesses and likewise hurt the people searching for them.

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SEO:
Make sure all your “Local/Places/Maps” listings are set up and claimed.
Review your On-Page Optimization and make sure it’s all complete.
Make sure you have a content addition strategy in place.
Make sure your product feeds are all submitted.
Make sure your keyword research done (for now) with plan to check often for new keywords.