Dream Tech

To understand how much the US government's new lawsuit strikes at the heart of the identity Apple has forged for itself, let's first consider the firm's fanbase.

Apple has a unique position as a tech brand.

I've sat through a lot of Apple events in my time, both virtually and in person, and one thing that always makes us journalists raise an eyebrow is the whooping and cheering from the audience every time a new feature, no matter how small or incremental, is announced.

When a new hardware product goes on sale, Apple employees form a guard of honour outside stores and applaud its first buyers - some of whom will have camped outside for hours in advance, and spent thousands of dollars (who else could get away with charging $3,500/£3,499, for a VR headset?).

People get tattoos of Apple's distinctive fruit logo.

Apple becomes the latest tech giant under siege With a loyal fanbase, Apple is in a unique position which is now under fire, writes Zoe Kleinman.

Advertising by more than 140 major global brands is supporting the proliferation of unreliable artificial intelligence-generated news and information websites (UAINs), according to an analysis released Monday by a misinformation watchdog group.

The ads appear to be posted on the sites through an automated placement system, most of them through Google, the group, NewsGuard, explained.

Blue Chip Ads Feeding Unreliable AI-Generated News Websites Advertising by more than 140 major global brands is supporting the proliferation of unreliable AI-generated news and information websites. The ads appear to be posted on the sites through an automated placement system, most of them through Google, according to the misinformation watchdog group NewsG...