April Bewell

The Leader's Articulation Framework You have important work to communicate. But when you announce a new policy, people look confused. When you write a press release, media gets it wrong. When you speak publicly, citizens can't repeat what you said. The problem isn't your content. It's your structure....

Messages That Stick The Leader's Articulation Framework You have important work to communicate. But when you announce a new policy, people look confused. When you write a press release, media gets it wrong. When you speak publicly, citizens can't repeat what you said. The problem isn't your content. It's your structure...