Pseudo RED

rch, sleuthing and discernment. As no Google Analytics software also exists back then, success was wholly dependent on massive audience engagement in radio, TV and the live circuits. Pseudo-Red understands the template all too well thanks to its management team. Fast forward to the time and issue of piracy, dismal sales, physical music format obsolescence and removal, ever-changing music trends and antiquated contract terms, Pseudo-Red overcame all of the above by simply going guerilla. With the music industry landscape changing rapidly, both management and artists have to evolve and adapt by relying on a co-dependency arrangement sans any record company influence. It’s safe, straightforward and rewarding. All that while enjoying playing for their audiences. It’s a no brainer then that the band had to adapt with the times to be able to catch the attention of a new breed of millennial audiences. Band manager, Alvin Llaneta wasn’t too worried. Two of Pseudo-Red’s members are intrinsically in tune albeit in perfect sync with the millennials’ ear for music. They have what he calls the ‘subtle millennial persuasion’. The ‘hagod’ when it comes to the brand of music-making they do. And this reflects perfectly on the band’s singles that resonate with the kind of sound millennials look for. Currently enjoying heavy airplay in various radio stations in the Philippines is the single Kapag Tumila Ang Ulan. Excited to promote the single are Red Cabrera, band lead and lead singer (songwriter/arranger, FILSCAP member and one of Top 12 chosen as best songwriter in the 2017 songwriting camp and musical director); Anthony ‘Miniong’ Cervantes, lead guitarist on loan from Siakol; Igiboy Bilolo, rhythm guitar, roadie on loan from Siakol; Bencil Lapatis Balog, bassist (Businessman from Mindanao/music enthusiast) and Carlo Gutierrez, drummer (former sessionist to MYMP, 2018 tribal wear Dutdutan nationwide drum-duel champion), the Pseudo-Red personnel. Kapag Tumila Ang Ulan is available at Spotify and Youtube.