VLV Digital Solutions

A sign you're doing a great work?

Former clients knocking on your door, eager to work with you again.

When you thought that the new set of creatives was going to skyrocket your sales to the moon.... but it did not.

𝐈𝐬 𝐢𝐭 𝐎𝐊 𝐭𝐨 𝐞𝐝𝐢𝐭 𝐦𝐲 𝐚𝐝𝐬?

Your Facebook advertising campaign is succeeding well. It generates revenue, and you are profitable.

You noticed there is a typographical error in your ad.

You then make a decision to edit. Then your ad set returns to the learning phase, everything falls apart. 🤯

“𝐼 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑒𝑑𝑖𝑡 𝑖𝑡. 𝑊𝑖𝑙𝑙 𝑡ℎ𝑖𝑠 𝑟𝑒𝑠𝑒𝑡 𝑚𝑦 𝑙𝑖𝑘𝑒𝑠, 𝑐𝑜𝑚𝑚𝑒𝑛𝑡𝑠, 𝑎𝑛𝑑 𝑠ℎ𝑎𝑟𝑒𝑠? 𝐻𝑜𝑤 𝑎𝑏𝑜𝑢𝑡 𝑚𝑦 𝑑𝑎𝑡𝑎”

I got this question from a friend recently, and I would like to share the same with you.

As much as possible, you 𝐒𝐇𝐎𝐔𝐋𝐃 𝐍𝐎𝐓 edit your ads, ad sets, or campaigns, as this will reset your learning phase.

But what is actually considered an edit?

Facebook classifies almost all modifications you make to your ads, ad sets, or campaigns as "𝐒𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐞𝐝𝐢𝐭𝐬"; these are adjustments that start the learning phase of the ad set from scratch.

This occurs because these kinds of adjustments drastically alter the algorithm, adding additional factors for Facebook to take into account and ultimately altering the algorithm's course. The learning on these ads, ad sets, and campaigns is restarted as a result.

This happens only if your edit falls under Significant Edits.

𝐇𝐨𝐰 𝐜𝐚𝐧 𝐈 𝐤𝐞𝐞𝐩 𝐢𝐧 𝐦𝐢𝐧𝐝 𝐰𝐡𝐚𝐭 𝐚 𝐒𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐄𝐝𝐢𝐭 𝐢𝐬?

Ask yourself, "Will this edit impact 𝐰𝐡𝐞𝐧 (schedule) my ads are displayed, 𝐰𝐡𝐨𝐦 they are shown to (audience/placements), or 𝐰𝐡𝐚𝐭 they will display (Creative)?” when determining whether an edit will restart the learning phase.

If any of those apply to your edit, Facebook will classify it as a Significant Edit, so try to stay clear of it.

I created a column below that you can save where I classified whether an edit is considered a 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐨𝐫 𝐧𝐨𝐧-𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐞𝐝𝐢𝐭.

This implies that you can make those edits at any moment without risk to the learning phase.

Do you have any more advice for making edits and avoiding the learning phase?

If you have questions about Facebook ads, feel free to shoot me a message. I can answer them on my next posts too! 😉

𝐏.𝐒. 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐃𝐓𝐂 𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐛𝐫𝐚𝐧𝐝 𝐭𝐡𝐚𝐭’𝐬 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 $𝟑𝟎𝐊-$𝟓𝟎𝐊 𝐚𝐧𝐝 𝐢𝐬 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐚𝐠𝐞𝐧𝐜𝐲 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐚𝐧 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 $𝟓𝟎𝐊/𝐦𝐨𝐧𝐭𝐡 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞?

Click here to apply for a free strategy call with me, and my team, to see if we're a good fit to work together: https://calendly.com/fbads-vincentleovaldez