Gaddi Rewards

Brand and Marketing
To counter the growing competition,
another first in the industry was
again pioneered by Mr. In
2 0 0 4 , h e l a u n c h e d t h e
gaddiRewards, a frequent buyer
program which entitle members to
earn points for every liter purchased
and when accumulated can be
redeemed into award items. Currently, there are more than
80,000 members and an average of
50 new members are added daily.