Innovation Liberation Front

Simon was invited to share his knowledge on brand protection on the Basic Bananas radio. Check it out here

S15 EPISODE 06: How to Protect and Commercialise Your Brand with Innovation Expert Simon Rowell | Basic Bananas https://youtu.be/z4_DqsN-jT0 Did you know your business name could be one of your most valuable assets—but only if you protect it properly? In this episode, we’re diving into the fascinating world of intellectual property and brand protection with Simon Rowell, founder of the Innovation Liberati...

We are delighted to welcome Cactus Outdoor as a new ILF client. If you are looking for some serious outdoor gear, check them out! I love the dedication to rugged quality that will withstand the test of time in our harsh environments.

Gear that wears in, not out. Cactus Outdoor | Hard wearing and durable clothing & equipment designed to last. From our tough down and waterproof jackets to our canvas trousers, packs, bags and accessories our gear will help get the job done. Ethically and sustainably designed, sourced, and manufactured. New Zealand's leading ou...

Models for understanding and rationalising IP strategy

LESI conference in Madrid - getting investors perspectives on IP and what they look for. IP in top three considerations and studies have shown even one patent application shortens time to VC investment