Beachbums

A little appreciation post today 🤍

Sometimes when you’re building something from scratch, you’re so busy doing the work that you forget to pause and look at how far you’ve come.

BEACHBUMS started as a small idea for a family lifestyle brand and yesterday I had one of those “pinch me” moments. We had a kids photoshoot with four amazing families, kids running around, laughing, splashing, and wrapping up in their ponchos.

It might seem small to some, but to me it’s a reminder that little steps every day really do build momentum.

If you keep showing up, keep putting in the effort, and keep pouring your time, love and soul into something you believe in… the dream slowly starts to take shape.

Thank you to the beautiful families who were part of this shoot and to everyone supporting BEACHBUMS along the way. This journey is just getting started 🤍

www.beachbums.co.nz.

Proud to be apart of this ❤️

Our Adult Ponchos are so roomy, they are a one size fits all.

Made for every body 🥰

Our Adult Ponchos are so roomy, they are a one size fits all.

Made for every body 🥰

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Back to school + swim lessons = chaos 😅 Didn’t grab a poncho yet? Don’t stress! 🏖️

Get free shipping on all kids’ ponchos today - just click “Free Shipping” at checkout and we’ll get it dispatched same-day straight to your door. Soft Turkish cotton, keeps them cozy, dries fast, perfect for your little Beachbums! 💙

Picnic days are the best days 🧺
Laid-back moments with our blue Turkish towel and a touch of the coast 🐚💙

Just two Beachbums having fun in the sea 🌊
This is why we created BEACHBUMS, to make more memories like this 💕

We all have that towel 👀
The one that never dries, holds sand, and somehow makes beach days harder than they need to be.
Beach days should feel easy🌊☀️

Reviews like this keep small businesses afloat 🌊
We know time is precious, so every kind word, every review, every share means more than you know.
If you’ve ever taken the time to leave us a review,thank you.🥰

Most cheap kids’ ponchos:
❌ Are made from thin, scratchy fabrics that irritate sensitive skin
❌ Don’t absorb water properly, leaving kids wet and cold
❌ Dry slowly, so your little one sits shivering after swimming
❌ Often lack proper coverage, the hoods are small, fabric is flimsy
❌ Are usually just cheap character designs, not durable or comfortable

Our Turkish cotton ponchos fix all of this: soft, absorbent, fast-drying, warm, and designed for kids who actually want to wear them 🏖️🛶

✨ Comfort they’ll love. Quality you can trust.

Shop now and upgrade your kid’s beach days: [link in bio] 🔗

It’s not just a towel… it’s your beach day lifesaver 🌊

Heres ways we use our BEACHBUMS Turkish towels:
• Baby change mat
• Sand-free sunbathing
• Superhero cape for post-swim zoomies 🦸‍♂️
• Fishing companion
• Quick-dry swim towel
• Sarong / beach wrap
• Kayak + adventure ready

Lightweight. Oversized. Made for real beach life.

Tap to shop your all-in-one towel 🤍
summeressentials

Beach days with kids are never straight forward…
but they’re the moments we’ll never forget 💕