Reignite Limited

From the desk of our CEO
💎 “VALUE is complex so best leave it to the experts, eh?” 💎

I woke to a video call invite from a Customer Success Manager who was on my “Engaging with a Value Mindset” course 🧑‍🏫a few weeks earlier.

“I’ve inherited a massive account🦣, they see no value😱, they hate us😡 and want to completely terminate the subscription immediately💥 💥”

⛈️What a great way to start a Monday, I thought, nodding as they told their tale of woe. ⛈️

“But then I thought about what you said” they enthused 😃

🫣 I suddenly felt like a man who was about to spend 30 minutes explaining what I REALLY meant 💥 … “Bob Geldof was really right about Mondays” I thought

“You said that we should Know the Business, Know the people, Know how we can add value”

“Yes” says I nodding. In new value converts the next sentence is often “I need an expert to do it for me 😒” …. I waited…

“So, I researched the wider Business, ☑️ I created a Stakeholder Relationship Strategy, ☑️ and I created a Strategic Value Framework, ☑️ like you showed us. I have a 30-minute C level session this week to ask to change to a Value Based partnership” ☑️

Ever the non-poker player, my smile filled my face😁.

It seems like the seeds had sprouted. 🌱

“Can you I take you through my work? I’d love your input, 💡… I really think the C pitch needs to be punchier” 👊

We stepped through it. 🔍It was GREAT. 💯 😍

I made some amazingly sage, inciteful suggestions👨‍🦳 (well I thought so) …
…and together we tightened the C level presentation into a “Commit & Action” 📝at Strategic 👉 & Tactical level. 🎯

The rest, as they say, is history.


🥰 C level loved the new concept & deferred termination
🥇 overall value framework was mutually agreed and used to focus action
✅ value-based success measures were added
⛑️ short term tactical steps reinforced relationships and drove fast value
⏳ contract rebalancing matched subscription with business value needs
💎 the CSM fully lived, breathed & epitomised the “Value Mindset”
🐦‍🔥 customers became “raving fans” & spoke publicly about value generated
📈 account renewed & increased investment into a new business value area

💍 “‘My Precious! O my Precious!’” 💍

Like Gollum, many “value experts” make you think value is complex, so only they can wield its power as an oligarch. 🫅

The key to real Value is to democratise - instil the mindset & intent in everyone as their way of living & prioritising actions. 👨‍💼 👩‍💼 👷‍♂️ 👷‍♀️

💎 Experience shows, partnering with a “Value Mindset” rather than “Adoption Mindset” increases Resilience, Rapport and Results and makes everyone happier! 💎 ☺️

🦸‍♀️ 🦸‍♂️ “Valueman” superheroes are still needed – but they can then focus on challenging issues rather than building ego - it’s a better use of their skills…
…and in the long run also makes them happier and more productive. ☺️

I have spent 25+ years honing practical & pragmatic approaches for developing and growing this mindset in people. 💎

🤝 CONTACT ME to discuss how – I’m here to help - and I’m always open to thoughts & opinions