Human Digital

Here’s to 2025!

Keeping it 💯 with TMC at Marketers Day 2025

We are back on the LinkedIn Rooftop at Cannes Lions International Festival of Creativity to talk about what it takes to win a B2B Lion.

On stage are Jury members George Bryant (Global Chief Creative Officer at Golin) Benjamin Yung Junior (CEO at DPZ) and Wendy Walker (VP Marketing ASEAN at Salesforce) sharing insights into what made this year’s winning work stand out.

Human Digital

Sir Peter Jackson live at Cannes Lions: From Middle-earth to Rebirth

This morning at Cannes Lions, New Zealand’s own Sir Peter Jackson took the stage to explore what comes after the digital age. In a session titled “From Middle-earth to Rebirth: The Next Revolution is IRL,” he offered a powerful reminder that storytelling’s next frontier isn’t just virtual—it’s real, human, and grounded in presence.

Speaking alongside long-time creative collaborators, Jackson shared an optimistic vision in contrast to the fear gripping much of the industry; fear of AI, of disconnection, of losing touch with the planet and each other.

His message was clear: we need to bring creativity back into the real world. Not just escape into it.

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