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Good design doesn't grow old. For 50 years, Barkers has served New Zealand men, evolving with each passing decade as tastes changed and palettes evolved. To mark the occasion, Barkers momentarily paused and reflected on the past, highlighting its DNA and what defined Barkers over each decade. Attention was also drawn to the future, ensuring Barkers not only continues serving those that have grown up with the brand but connecting and making it count for future generations. 

A 50th brand mark and toolkit was generated and deployed over all channels while a brand campaign was produced, which both celebrated the past while looking to the future, highlighting Barker's ambition while reigniting the brand intent. 

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Brand-possible®

As part of Barkers 50 year celebration, we took the Barkers mark and built out a special 50th brand mark and toolkit including positioning and tagline/s. This we deployed over all channels while a brand campaign was produced, which both celebrated the past while looking to the future, highlighting Barker's ambition while reigniting the brand intent. 

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Brand-possible®