Charlotte Rae Digital

You think you want brand new, viral, fresh content being pumped out faster than a shooting star while comments go unanswered, 🧯 but you *actually* want to know ways to foster a community of digital devotees who resonate and LOVE what you're already putting out there. 💫

I hear this all the time... your digital community shouldn't! be! taking! the! backseat!

Really great article by Social Simulator about how businesses need to adapt to different types of crises. 🌏

New kinds of crises The earth is warming at an increasingly rapid rate. While world powers and government entities work to combat climate change, the global population has experienced increased severity of hurricanes and frequency of natural disasters. These...

I've told anyone who isn't sick of listening that "2024 will be the year that brands wake up and smell the community management coffee". ☕

There's space to take on new work from March 2024 onwards!

If you've been contemplating strategies to enhance your digital community, OR if you're feeling the urge to make a change but lack clarity, let's connect and discuss. Send me a message. ✨

Concert Review: Post Malone, Auckland New Zealand, 2023 Post Malone: 21st November 2023. The Outer Fields, Auckland, New Zealand. Review by Charlotte Lightbody, photography by David Watson.

Wrote about The Chicks last night for Ambient Light - what an incredible show! 🤠

Concert Review: The Chicks, Auckland New Zealand, 2023 The Chicks: 28th October 2023. Spark Arena, Auckland, New Zealand. Review by Charlotte Lightbody, with photography by Doug Peters.

Because being 'too niche' in my opinion has never resulted in anything negative. My focus is on assisting businesses in creating strong and interconnected online communities through tactics such as strategy, team building, content creation, and communications. This service is valuable for several reasons:

🔸 I have a genuine passion for digital community building and have personally witnessed its positive effects both online and offline.
🔸 The world is becoming increasingly connected online. Brands must act now or risk being left behind.

Establishing a robust digital community around your brand can lead to higher sales, greater brand awareness, improved brand image, a more active online presence, and valuable feedback for business growth.

If you're interested in working together or learning more about how I can help, let's have a conversation ✨