guilt.studio

[guilt] {spark} EVENT.IS.HOLLOW is an object emitting light and surfaced while searching for a way to embody in a geometry, the light's multitude of contexts and behaviours. We noticed one major characteristic of light: to be associated with and be perceived as an event. The object is a symbiosis of those experiences. The initial geometrical shape is inspired from the major event that takes place in space, the black hole and how the light is pulled in at its event horizon. Materialized in an aluminium torus, mounted on a circular frame which houses the LED light source, the surface gradually rippled according to a parametric algorithm, from the interior, minimum radius, peaking at the exterior maximum radius. The coating of shimmering epoxy, offers a meeting surface for the emitted light and the reflected surrounding space to bend together. Changing the viewing position, the event becomes dynamic, enhanced by the image of light and surroundings being pulled in and emitted simultaneously. End result is a hollow circle as an event, the light being materialised on the surface framing it. When light turned off, the mirrored surface melts the surrounding space.

[guilt] {spatial design} With MOMENTUM LAB, we are experimenting with the idea of shifting the narrative in retail towards a focused experience on a singular concept, a personalised invitation into an uninterrupted storytelling flow of the product, from virtual into physical. To manipulate space by teasing out its possibilities. Paradox fusion. A retail space with no merchandise on display. A suspended soft membrane container that serves as storage space enhanced with an automated delivery system for bringing the product to the user. A magnifying glass-like window that zooms into the main area of the space, connecting the street with the customer surface stage, generating an enhanced experience. The conceptual plot is to implement the momentum lab as a temporary installation in existing structures with minimal effort and interference.

Last night when OM turns its lights on at

guilt.studio a collaborative research and design practice crafting visual and spatial experiences.