SixOne Solutions

A creative work is liable to elicit one of many reactions on the bad-good spectrum of subjective judgments. You could be the client, or even a designer, but it doesn't matter, you are going to judge a creative work.

And oh, it is even worse when the artwork in question is your brain child, because your judgement of it will be twice as harsh, - except you're being complacent, - and probably multiple times over.

Sometimes, the designer has an innate self-destruct mechanism that helps him criticise himself until he is worn out and never bothers to push out his work for others to see. You can call it the imposter syndrome. But it is worse. Because it says to you, "oh, that's terrible. You are way better than this. This is too amateurish. Now see how you can make it better."

Except that you can't "make it better." You can't "make it pop."

Many times, it is the deadline that snaps you out of the vast nothingness of that self-criticism. You have to deliver the job anyways. And sometimes, the client says wow.

It is therefore important, that when you see an artwork, remember that this was at some point an empty canvas. The designer calls into action his imaginative strength to interprete his clients' imaginations, and mirrors both against trends, aesthetics, delivery and the entire constituents that define expected results.

So layer by layer, pixel by pixel, the designer establishes a workable marriage between intent and result - while trying to remain sane 😄 - because sometimes, you can lose your mind🤣

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All slides are designed by - just a man who wakes up day to