Coach Toby Jonah

Once saw someone talk boldly about business in private, but become strangely restrained the moment it is time to post their offer online.

They knew their product was useful, they had real people who needed it, and they even wanted more sales, but you could feel them shrinking because they did not want to look desperate online.

Shame wear them agbada!

This explained why many good businesses remain stuck for too long.

It is not always because the offer is weak or the market is dead.

Sometimes the real problem is that the owner feels embarrassed to keep talking about what they sell.

They start worrying about what people will think, how many times they have mentioned it, or whether they are starting to look too forward.

So they post once, go back into hiding, and hope the market will somehow remember them.

But business does not usually reward that kind of hesitation.

People are busy, distracted, forgetful, and often slower to act than you expect.

Many of them need to see your offer several times before they understand it properly, trust it enough, or finally decide that the time is right.

That is why embarrassment or shame can be expensive in business. It can stunt your growth in a way you'd never really see coming.

It makes people underexpose what could have grown, and then they misread the weak response as proof that nothing is working.

If what you sell is useful, honest, and well thought out, then speaking about it repeatedly is not something to be ashamed of.

It is part of the work.

A lot of growth is delayed, not because the market rejected the business, but because the owner became too self conscious to stay visible long enough.

Keep refining your message, keep showing the offer, and stop treating repeated visibility like a personal offense.

Many people do not need less selling from you.

They need more reminders from you.

If you want to build muscles, lift weights.

Toby Jonah

A while ago, I watched someone complain that posting was pointless because nothing seemed to be moving for them.

They had shown up for a few days, made a few offers, and already sounded tired of the whole thing.

What struck me was not that their product was bad.

It was that they expected the market to respond before the market had even fully noticed them.

That is one of the biggest mistakes people make when they sell online.

They mistake early silence for rejection, when in many cases it is just delayed attention.

People are distracted, skeptical, busy, and often not ready the first time they see what you do.

Sometimes they need to see you explain it again in a different way.

Sometimes they need to watch you stay consistent long enough to trust that you are serious.

Sometimes they are interested, but life simply gets in the way and your next post becomes the reminder that brings them back.

This is why you keep posting about what you sell.

Not because every post will convert immediately, but because repeated visibility helps people understand, remember, and believe.

If what you offer is useful, then staying visible is part of serving the people who may need it later.

A lot of good offers die too early because the person selling got discouraged before the audience had enough chances to respond.

Keep posting, keep refining the message, and keep giving the market enough opportunities to meet what you have.

Mme diongho k'imemme (I know it's not easy)

But...

If you want to build muscles, lift weights.

~ Toby Jonah