Tosin jay

Your customer's review is good, but back it up with story telling to boost your conversion by more than 9%. Here is what you don't know.

As you may have known, customer's review is one of the easiest way to make a prospect believe, trust and engage with your business.

But have you ever wondered how much more your customers will trust and engage with you when they realize how your brand (product or service) helped a customer move from the BEFORE (problem) to the AFTER (goal).

Let me make it simple, with storytelling, "they are not just reading what the customer felt, they are experiencing how the customer's life (likely their current life) change for the better (the better they're looking for).

I want you to imagine something,

Imagine you wanted to buy a product from a brand, then you saw its customers testimonial;

"After using their product my life change"
"Best product, i recommend", etc.

You'll start to trust the business and it's product, maybe not fully, but you're getting convinced.

Now imagine, after the loads of reviews you saw and read, there was a story that described the BEFORE (problem phase) to the AFTER (goal phase) of a customer who used that product.

The before of the customer, how the change started, the gradual but consistent changes, how the customer felt along way, the beautiful after.

I can say on your behalf that now you'll trust the business more, 10% more than before.

The review shows what the customer feel, but the story explains/reveals the reason behind their good testimonial.

P.S. I'm Olajide, and i help brands increase their conversion rate, reduce bounce, and retain customers by leveraging on proven consumer's psychology.

How i make the reader aware of the the problem they maybe facing but unaware of.

The image attached to this post is a speculative sample i made for a beauty brand that sells impurities and chlorine shower filter.

Just before writing anything, i did my research;

Why is a beauty brand selling a shower filter?
Side effect of constant shower with impure water?
How does this product work? And some reviews.

Most importantly, i checked and found that most people don't even know that showers with chlorinated water is bad for their good looking skin.

Which was why i made the headline "Your shower could be ruining your skin."

Also, to remove any form of usage complexity, i made it obvious that it is easy to use when i said "No power needed, easy to use. Just attach to your shower and have a fresh bath free from contamination."

The whole point here is; research your customers, are they aware of the problem, if they don't, make them aware of it.

Then you amplify the problem.
They'll lean in, to see whatever you have for them.

Why you need to use the “pattern interrupt” CTA

You might be wondering what's a "pattern interrupt CTA".

It is a call to action format, but different from the standard known to almost everyone.

If you haven't used, you must have at least come across something like this "Shop Now", "Subscribe", those are the standard CTA.

The "pattern interrupt CTA" uses pattern interruption to make the reader/audience take action, even easily.

It doesn't follow the "buy now" or "subscribe" pattern, it uses hook, what the customer expect, or what they want to prevent.

And that's where it's high conversion lies in. Take a look at the two CTA instance below.

For a gym membership registration;

1️⃣ "Subscribe Now"
2️⃣ "Unlock your stronger self"

I'm sure you can tell which will get higher conversion.

P.S. Which do you think it is?

If your sales letter doesn't address these four things your audience are looking for, then you've been doing it wrong.

1️⃣ That you understand their problem

Mind you, it's not the problem the world sees, but the one they battle underneath, the silent struggles, problems of sleepless night, troubled mind and psychological impairment .

Example: everyone sees an obese person as being with big stomach (the big stomach might not be the problem).
You address the real problem when you mention the struggle of sleeplessness, difficult in simple activities like bending to pick an object, standing for a long period.

2️⃣ That you have a solution or a way out

Now that you've shown you understand how they feel, you let them know you have a way out.

3️⃣ That your solution aligns with them

This one of the reason the phrase "know your audience" matter a lot.

Obesity can be managed and controlled with adequate exercises, so can it be reduced with medication.

Now the question is which one aligns with your audience?

4️⃣ That your "solution or way out" will change their life

That's your promise.

Customers don't want guess work, they want what will surely show result, what will remove their worries, the struggles and give them that freedom they've always wanted.

It's valentine period, here is how to sell your skincare products

Don't try to sell product, try to foster love

Focus on the feelings of the valentine, paint the picture of moments the lovely gift can bring

More importantly, show love to your customers, give out discount, it's the love season.

Any product at all, if you want to sell take note of the opportunities of the moment.

The right wording will leverage you above your competitors

Saying,

“Let's know about your skin concern, we'll help with the best routine for you.”

is better than saying,

“Click here to book a routine session now”

Dear Skincare Providers,
Your mistake is letting your customer leave like they came.

50% Customers who visited a web page didn't act because they think the product isn't meant for them

Most brand just let them go, that's letting money go

Here are 2 ways to retain an about to leave customer:

1️⃣ Make them take a quick quiz

But don't make it literally a “quiz”, make it interesting

Don't say, “Take a skin quiz here”

Say this, “skins are different, and yours is unique. Let's know about your skin type, we'll love to help.”

2️⃣ Subscription

This help retain audience and turn them into customer, through strategic structuring,

But what I see most is, “Sign up now to win bonuses and skincare tips”

It's good, but it's generic. You want to be different.

Make it this way “Join the inner circle of radiant skins, you'll enjoy weekly skincare tips for free. [Become an insider]”

You're not sounding like the hundred other skincare provider out there, this makes you standout.

P.S: I love to help Skincare brand grow their customers and increase conversion, I'd like to work with you.

One of the Joy of a customer is being remembered.

Imagine the brand you shopped from last month reached out to you, DMs, Email or Call

And instead of “Dear Customer”, what you read or heard was, “Dear (your first name)"

I can tell you'll be surprised and be willing to hear what ever they have to say, because you never expected they remember you, but they did.

That's exactly what you should do so as to sell to your customers again and again and again.

Customers love being remembered, it makes them feel valued.