Olisa Daniel

Trust isn't easily Earned.

C'mon man.

Only writing in a relaxed, amicable way takes my account from a stranger account to an arm's length of “a new friend"

People think the trust process is rational,

But con artist's constantly prove otherwise.

I started testing with strangers a few weeks back,

And I noticed that trust can be instantly established if you get someone to slightly believe or find even the smallest reason in 4 key things.

Predicament, Philosophy, Purpose & Path.

But for businesses it is slightly different.

The “Trust Four” (yes I did that 😏) for businesses I have found is,

A product,

Serving a Purpose,

Influenced by a valid Philosophy,

Developed in response to an existing predicament.

Here is an example,

The Tesla. (Product)

Serves to save our atmosphere (purpose)

Why not save your home if you can? (The philosophy. Elon Musk best comprehends his philosophy btw)

Rising Environmental destabilization (the predicament)

And reinforce that a few dozen times you slowly worm your way into people's hearts,

Don't overcomplicate it.

If you find this valuable, consider sharing to fellow accounts on your timeline.

Also stay tuned for when I would be sharing how to structure coherence into your 4 trust “P’s"

Facebook Why??

In 24hrs, You, I and most Media User's Dump About 2.5 quintillion bytes of private information in public interactions.

Guess what smart businesses use this information for?

Nothing.

They mostly overlook this information,

And I will teach you how to start an underground revolution in any niche by using this constantly refreshed set of useful data.

Firstly, to understand your niche buyers deeply. There are key buyer interests you should look out for,

i. Deep Sentiments: In public niche interactions, customers share their candid opinion, and the why behind every action they take.

ii. Evolved Preferences: This is usually how underdog businesses beat the top dogs. By understanding changes in customer preferences, they are able to covertly monopolize the market.

iii. Community-Driven Cause: Niche communities tend to have a lot in common, and when their interests meet, a culture is likely to bloom amongst customers. And participating in such cultures is how small businesses finds their way into the audiences mind.

iv. Emerging Subcultures: New trends emerge, and subcultures usually emerge with them,

Identifying these subcultures early doesn't only help your business be at the fore front of the movement, but also extends deepens your perceived influence.

v. Unmet Dissatisfactions: People tend to nitpick, and it is extremely likely if not certain that they have uncovered some dissatisfactions with the traditional solution.

And guess where and who they share these dissatisfactions with?

If you liked this piece, then you might be interested in the next, where I share ethical methods I use in gathering information like these.

Also, I may or may not share a report sheet where I ranked different media sources and their usefulness in gathering these data.

Follow, so you could see when I share more on this.