Pay-To-Learn

The Experience Paradox:

You "need" experience to start, but you gain experience by starting.

The greatest skill one can develop is decreasing the time between idea and ex*****on.

"How do I start?"

By starting, my friend.

— Advice is not starting
— Information is not starting
— Motivation is not starting

If you don't know how to do something, the only way you can learn how to do it is by doing it.

One step, then the next.

If you are lost, the answer is education.

If you are educated, the answer is action.

If you are acting, the answer is consistency.

You're allowed to start over. Skills are transferable.

Kinda crazy how you can watch a few Youtube videos and outearn someone that has a 12 year degree.

Community Management for Social Media:

1. Determine where your audience lives.

Instagram. TikTok. Facebook. LinkedIn. Triller. And the list goes on.

With so many social media platforms available to consumers, it's important for community managers to identify where their target audience is most active.

For instance, if you're targeting young adults, you may focus your efforts on TikTok and Instagram, which caters to a younger demographic.

The idea is that you want to prioritize the social platforms that will reach the most users and generate the most engagement.

Otherwise, you risk speaking into an empty room, wasting time and resources.

2. Define metrics to track your progress.

As a community manager, it may be unclear how to measure your success. Particularly because it's a relatively new industry.

However, there are many ways to gauge your progress.

You can look at engagement, social mentions, and brand sentiment.

Engagement may look different from one platform to the next. However, likes, comments, shares, and replies are standard metrics to track.

You may also want to track how often your brand is mentioned and how that changes over time. That can suggest how far your brand is reaching. There's also qualitative data you can measure.

3. Monitor the conversations surrounding your business.

Social monitoring and listening are key parts of your community management strategy.

It helps you stay connected to your audience, figure out what resonates with them, and brainstorm content ideas.

For instance, say your clothing company hires a community manager. While monitoring conversations surrounding their brand, they realize that there is a lot of mention of your brand's sustainability efforts, something that hasn't been a key part of your messaging.

This discovery can inform future marketing efforts and help you generate even more interest in your brand.

4. Constantly engage your audience.

Building a community requires two-way engagement.

It's not enough to simply publish content, you also have to be reactive to your audience. This can look like:

— Leveraging user-generated content.

— Responding to comments, whether they're questions, concerns, praise, or something else.

— Creating polls and surveys.

The more visible and engaging you are with your audience, the more trust you will build and from there will flourish a community.

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