Complete Skills Learning

http://completeskills.com.ng/detail/37/email-marketing

E-mail Marketing Course
Email is an important but often underestimated means of marketing your products and services. It is cost effective, immediate, relevant, and completely measurable.
If you have not had good results with your email marketing campaigns, it’s likely there are things you are not doing right and you need this course.
Also, if you have been using more of traditional means – printing and binding proposals and brochures and sending to offices without knowing if they are read, then you need this course so as to include effective email marketing channel in your strategy. These days, many people read from notebooks, tablets, and smart phones and you don’t want to keep missing these eyeballs.

Course Content:
Introduction
-E-writing
-Components of communication
-Netiquette
-The shape of e-mail
E-mail Distribution Systems
-Characteristics of e-mail distribution systems
-Choosing the best e-mail distribution systems
-How to get the right message out using distribution systems
-Assessing open and click rates
Email marketing planning
-Setting realistic objectives
-Reviewing options for email communications preferences and profiles
-Keeping your content rich
-Defining an appropriate touch strategy
-Getting the most from your list through segmentation and targeting
-Strategies to improve deliverability
-Briefing on the latest privacy laws, guidelines and codes
Improving E-mail campaign results
-Defining multi-message campaigns
-Multichannel marketing - integrating email with offline marketing
-Using behavioural / response-based targeting
Improving E-mail content-driven results
-Assessing current email effectiveness beyond open and click rates
-Matching content and offers to audiences to achieve results
-Integrating newsletter and campaign activity
-Improving your emails templates to increase response

Course Date: Saturday March 15, 2014
Venue: 10 Adebo Close, Ilupeju, Lagos
Fee: N25,000 per participant
Discount offer: Pay this week and get 10% discount.

For more information and to register please call 08164459492 or visit our website

Complete Skills E-mail Marketing Course - Saturday, March 15, 2014