Pafectskin

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The Truth About Facial
Serums

Faster and lighter are the
qualities many of us look for
in a car, a laptop, and our
bodies when we're running a
marathon. They're also the
prized attributes of skin care
serums -- light, fast-absorbing liquids used
as an alternative or in addition to creams or
lotions.
The biggest difference between a serum and
a cream or lotion is what the formulation
doesn't include. Serums leave out
occlusive, or airtight, moisturizing
ingredients such as petrolatum or mineral
oil that keep water from evaporating. They
also contain fewer lubricating and
thickening agents, like nut or seed oils.
Most serums are water-based, eliminating
oils altogether.
Serums are a top pick of many skin care
pros, including Ni'Kita Wilson, a cosmetic
chemist and vice president of research and
innovation at Englewood Lab. Wilson
chooses a serum instead of a cream for her
own at-home regimen: "It works better for
my oily skin, and it has every ingredient I
need."
Esthetician Veronica Barton-Schwartz,
owner of Veronica Skin and Body Care
Center in Malibu, Calif., who counts
celebrities Olivia Newton-John, Suzanne
Somers, and Cher among her clients, is also
a fan. "I think everyone is doing their skin a
disservice if they don't have a great serum."
"The beauty of a serum is that most of the
fluid is eliminated," Wilson says, "so what
you're left with is a high concentration of
active ingredients." Serums contain the
most potent dose of anti-aging ingredients
-- antioxidants , peptides, and skin
brighteners such as kojic acid -- you can
find in nonprescription products. "They're
the true workhorses of any product line,"
Wilson says.