Ajayi Goodness

Don’t let anyone bamboozle you with that “run ads to your low-ticket offer first” talk 😅

Listen...
FREE still works.
And nothing beats that word “FREE.”

The real secret is not the free thing itself,
but how you position it so it brings the right people - not freebie hunters.

Let me show you something real quick 👇

You spend ₦50,000 on ads, ₦100 per click → 500 clicks.

If you send those 500 people straight to your ₦5,000 offer,
maybe 2% (10 people) buy = ₦50,000 back.

Break even.

Add a few upsells, maybe you make ₦56,000.

Profit = ₦6,000.

Now watch this 👇

Same ₦50,000 budget, but this time you offer something free first.

It converts better - 40% of people sign up = 200 leads.

Then on your thank-you page, you show the ₦5,000 offer.

5% of them buy = ₦50,000 made back instantly.

You break even again... but now you’ve got 200 people in your email list.

You send a few emails, 5 more people buy → extra ₦25,000.

Now you’re at ₦75,000 total and 200 warm leads.

Which one do you think is smarter? 😏

See... “free” isn’t the problem.

It’s about using “free” the smart way - to qualify, build trust, and sell later.

Don’t let anyone scare you away from giving real value first.

It still works. Always will.

Now tell me honestly 👇

Would you rather run ads to your ₦5,000 offer or start with a free lead magnet?

Let’s talk in the comments 🔥

SELL ME THIS PEN! 🔏

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I’ll Sell You That Pen!…

But first, I gotta find out why you’d actually NEED a pen!..

So tell me, what exactly do you need a pen for anyway?

“Oh, to sign documents and write letters to clients”

Ahhh…So, what pen are you currently using?

“You know, just a regular Bic from Walmart!”

You mean, those cheap, plastic ones?…what caused you to wanna use that kind of pen?

“Well, because they’re cheap, cost effective…it’s just a pen.”

Yeah I suppose…ya know, I guess it all comes down to how you want your prospects or clients to view you...

So let me ask you, in your mind, how do you want your prospects to view you?

“Oh man!…high status and as the expert!”

WOW!…yeah that makes sense…So how would they view you as having a high status or an expert by using the cheap plastic pens?

“Alright, you got me!…how much is your pen?…

I got a twenty and fifty!…here’s TWENTY!…keep the change!”

Cased CLOSED!…and Pen SOLD!🖋️

©Taimed Savage

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I recently received a comment from Taimed Savage on one of my posts.

It was a fictional conversation between a salesperson and someone who wasn't even aware they needed a pen, but had a problem that a pen could solve (cold audience).

The salesperson skillfully showed the person why they needed the pen, and also tapped into their emotional desire to be seen as important and expert.

This conversation illustrates a key principle:

✓ People Don't Just Buy Products, They Buy Emotions.

They Make Emotional Decisions, And Then Use Logic To Justify Those Decisions.

What are your thoughts on this?

Share your perspective in the comments below!

It's easier, faster and effortless to make 8X the amount you're making now and I'll prove it to you in my next post.

Stay Tuned!

Sell what people want... not what you think they need 👍

Sell what people want & attach what they need inside it

People buy wants, not needs