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We offer corporate branding, web design, illustration and product design services and specialize in the design and development of remarkable, functional, top quality creative design solutions and brand experiences for your business. Visit our website today to view our work and do contact us if interested in a new project for your business....
IKEA Denmark just found a smarter way to make loyalty feel… interesting.
With its new “Collect Points with IKEA Family” campaign, the brand turns everyday actions into something more engaging. Members earn points not just from shopping, but from simple interactions like attending events or even logging into their profile.
Created by Marketsquare, the campaign leans into a gaming mindset. In-store actions feel like missions. Progress feels like levels. It’s simple, playful, and easy to follow. Points can then be redeemed for things people actually care about, like discounts, delivery, or food in-store.
What makes it work is the insight. Loyalty programs often exist in the background, but they rarely feel exciting or worth engaging with. IKEA shifts that by making the experience clearer, more interactive, and a lot more rewarding.
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