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How Often Should You Post On Social Media?

Ah, the million dollar question rears its ugly face again: how often should I post on social media? When sharing content with your audience, how often is too often?

Social media managers share the same dilemma: we all want to create a connection with our audience that is just enough that we don't drive them away. We want to create a balance between sharing and listening and this sometimes results to guessing in terms of what the perfect post frequency actually is.

To help ease your pain, we compiled some research from industry experts to help give you a better picture of how often you should post on social media and even the best times to post on social media to help you get the most out of your social media marketing efforts.

Optimal Times To Post On Each Social Media Network

Most social media managers predict the best time to post by checking out various research data available online (and you'll probably get a different answer for each study you check out). The problem with that is that optimal times vary per brand and what works for others may not necessarily work for you. However, you may use this data as a starting point for customizing your own optimal schedule.

Facebook - 1-2 posts per
How often you post to Facebook depends on how many followers you have. If you have less than 10,000 followers, you should post one or fewer times per day. Once you exceed one post, each post gets 60% fewer clicks per post. If you have more than 10,000 followers, posting 1-2 times per day leads to the most clicks per post.

Microsoft acquires LinkedIn for all cash transaction valued at $26.2 billion. Announcing this on Monday,the CEO of LinkedIn Jeff Weiner explained why he decided to sell the company to Microsoft. "Because we're both trying to do the same thing but coming at it from two different places"
In an email to LinkedIn employees Weiner explained that "Microsoft are more agile,innovative, open and purpose driven company" He explained how LinkedIn ' s services could be integrated into Microsoft ' s products such as outlook, calendar, office,weaving LinkedIn ' s graph and Microsoft apps. He also said that the company would remain a fully independent entity within Microsoft.