Crevia

𝐌𝐘𝐋𝐀’𝐒 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐇𝐨𝐮𝐬𝐞 𝐢𝐬 𝐚 𝐦𝐨𝐝𝐞𝐫𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐚𝐠𝐞𝐧𝐜𝐲 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐯𝐢𝐛𝐫𝐚𝐧𝐭 𝐚𝐧𝐝 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐜𝐫𝐨𝐬𝐬 𝐬𝐨𝐜𝐢𝐚𝐥 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬. 𝐓𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐞𝐫, 𝐌𝐲𝐥𝐚, 𝐰𝐚𝐧𝐭𝐞𝐝 𝐚 𝐥𝐨𝐠𝐨 𝐭𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐫𝐞𝐟𝐥𝐞𝐜𝐭 𝐡𝐞𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐰𝐡𝐢𝐥𝐞 𝐞𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐧𝐚𝐭𝐮𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲.

➡️𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐆𝐨𝐚𝐥

To develop a logo and visual identity that reflects the fusion of:

Personal branding (Myla's name)

The digital media world (social platforms and video)

A modern, creative aesthetic

➡️𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲

We analyzed trends in content creation branding and noted common patterns: minimalist styles, social media iconography, and dynamic shapes. Our challenge was to infuse uniqueness into these patterns.

➡️𝐂𝐨𝐧𝐜𝐞𝐩𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭

The logo is a conceptual blend of three elements:

M: Represents Myla’s initial a nod to the personal nature of the brand.

Rounded square: A universal shape associated with social media platforms, signifying digital presence.

Play icon: Represents the media world, especially video content, which is central to the brand’s services.

By combining these, we aimed to create a distinctive and symbolic icon.

➡️𝐃𝐞𝐬𝐢𝐠𝐧 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧

A hand-drawn approach was chosen for the emblem to convey authenticity and creativity. The spiral-like “M” forms a continuous line, suggesting flow, energy, and motion qualities essential to content creation.

The color scheme features vibrant orange with a silk texture background:

Orange conveys enthusiasm, youthfulness, and energy.

The silk adds a touch of luxury and visual interest.

Typography is clean, sans-serif, and bold. It balances the hand-drawn logo with modern clarity and confidence.