Imran Marketing

Video Ads
The same dynamics work for video ads. Doesn’t just have to show your product or what it does, you can often play around it to win the heart of the audience.
An highlight of what the product is ( like when people are using it) or
An aspiration ( a kind of teasers before showing your product or service)

Aspiration ads are not a waste of time, since we don’t get to buy perfume based on seeing the images but the images of those who are using or are used in promotional ads.
This is why Ralph Lauren & Calvin Klein fragrances often show people on vacation or in some sort of moody black & white scenes.
They’re selling a lifestyle and a mindset, that’s why the users are buying it.

The same dynamics works for video ads. Doesn’t just have to show your product or what it does, you can often play around it to win the heart of the audience.
A highlight of what the product is ( like when people are using it) oroduct or what it does, you can often play around it to win the heart of the audience.