The Abiola

20-40% of your revenue is disappearing.

And you can't see where it's going.

Because customer journey leaks are silent.

Unlike a broken pipe flooding your basement, these revenue holes are invisible. You never see the money that could have been.

But I can show you exactly where to look.

There are 7 common holes that appear in almost every business:

1. Awareness Gap → They don't know you exist
2. Consideration Friction → Too hard to evaluate you
3. Decision Delay → Stuck in "next quarter" limbo
4. Onboarding Confusion → Can't figure out how to win
5. Activation Failure → Never experience real value
6. Retention Blindspot → Drift away unnoticed
7. Referral Silence → Never tell anyone about you

Real example: One company increased activation from 23% to 67% by asking one question upfront: "What's your primary goal?"

Then they showed a 3-step path to that goal. That's it.

Small change. 3x improvement.
Your journey doesn't need to be perfect. It just needs to be better than your competitors'.

Start by mapping where people drop off. Then interview them. They'll tell you exactly what's broken.

Fix the biggest leak. Measure the results. Move to the next one.

That's how you win.

What's your biggest journey leak? 💭