Igor Gideon

"We made 50 Million Naira sales this year!"

Everyone is clapping. "Congratulations! You have arrived!"

But wait.

Let us look at the book.
• Cost of buying the goods: 35 Million.
• Shop Rent: 5 Million.
• Staff Salary: 5 Million.
• Diesel and LESA: 2 Million.
• Marketing and Branding: 2 Million.
• Total Expenses: 49 Million.

Profit: 1 Million.

So for a whole year, you worked for 1 Million Naira?
That is less than 100k a month.

My brother, you are not a businessman.
You are a philanthropist.

You are working for your landlord. You are working for your staff.
You are working for the supplier.
But you are not working for yourself.

Stop looking at the turnover. That big number is vanity.
Look at the bottom line. That small number is the reality.

It is better to sell 10 Million and keep 3 Million, than to sell 50 Million and keep 1 Million.

Don’t be deceived by noise. Focus on the PROFIT!

- Ibe Nmadi

As a business owner or salesperson never you prioritize commission over understanding the customer need and helping them solve their problems and get what the secretly desire.

Selling is actually not all about trading thing's for money, it's more of value exchange and problem solving.