Larry Network

Nigerian creators on Facebook often earn significantly less than those in countries like the US or UK due to lower ad spend and a lower CPM (Cost Per Mille).

When a viewer watches an ad in a developed country, Facebook is paid more by the advertiser, resulting in a higher payout for the creator.

Facebook’s primary revenue comes from selling ad space. Because businesses in Nigeria generally have smaller advertising budgets or spend less on digital marketing compared to Western companies.


Facebook determines your payout based on where your audience is located. A video generating 1,000 views from Nigerian viewers yields far less in ad revenue compared to 1,000 views from users in the US or Europe.

Payouts are often tied to international currencies. Exchange rate fluctuations and banking policies in Nigeria can affect overall payment realization and value.

What you can do to boost earnings in my next post,stay active 💯

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