BRP e-Commerce Analytics
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As they say, "numbers don't lie".
Looking to help 3 Malaysian marketplace sellers optimize their revenue, free. DM us "marketplace" and we'll share details.
Branding plays a big role these days.
Even if you're in e-Commerce, customers want to buy from brands and personas they know, like, and trust.
19/05/2026
So you're a new e-commerce brand.
Should you sell on marketplacs (TikTok Shop, Shopee, Lazada) or on your own dot-com website?
12/05/2026
Most marketplace sellers in Malaysia can't answer: Which platform is actually making you money?
Here's the reality:
- Platform commissions eat 3–8% off the top
- Shopee/Lazada Ads to stay visible cost real money
- Free shipping promotions come out of your margin
- Voucher subsidies reduce your take-home profit.
BRP Analytics reveals your true profit. Comment "BRP" to try free!
08/05/2026
Ever seen a product that went viral, but the company still struggles?
Virality feels like a win (it is). But many sellers lose sight of an important number – margin.
To keep up with virality. They continue throwing discounts, spending on ads, fulfilling more orders... until they look at numbers at the end of the month and realize they've been making a loss instead of a profit.
At times, it's not just about selling more and more. It's about having a healthy margin.
07/05/2026
More platforms = more sales, right?
So sellers attempt to sell on Shopee, Lazada, TikTok Shop… all at once. But for many new sellers, this creates new problems:
❌ Too many dashboards
❌ Too many campaigns
❌ Too many reports
❌ Too much guessing
Instead of scaling faster, they end up spreading their team and budget thin.
The better way isn't to create more supply. It's also good to see where the demand is.
In many cases, most new sellers will benefit more from focusing on a single marketplace.
23/04/2026
Most seller dashboards aren't built to show you how much it costs you to sell.
Drop us a message to get a free BRP Analytics account.
We sat down with Izham, founder of JardinPeau, an award-winning Malaysian skincare brand. Here's what he shared with us.
1. Growth needs visibility.
If you can't see your data in real time, you can't make decisions that move the business. Things like ad optimization, live social selling schedules, inventory stocking decisions, and bundle offers that capitalize on what's selling today.
2. Optimize time
Leverage tech to automate and systemize processes, so your team spends time working on tasks that move the business, and not on administrative work like consolidating Excel files & reports from different seller centers.
3. Keep an eye on real net margin
Driving sales and revenue feels good, but what matters at the end of the day is profitability. Keep an eye on your real net margins – after fees, ads, and shipping on a daily basis, and not on a monthly basis.
Follow .analytics for more e-Commerce strategies!
Spray and pray advertising is dead. As margins get thinner this year, start leveraging data to grow.
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