Visit Morocco

plans and executes an integrated program of international promotional activities. This program includes the active participation in trade fairs, trade workshops, trade and consumer road shows, familiarization trips, press trips, brochure & multimedia production, and public relations. To carry out its goals, the Moroccan Tourism Board utilizes the services of eleven offices in Europe, North America, Abu Dhabi, China and Africa. The role of the Moroccan National Tourism Office is to promote cultural and coastal resources, as well as developing select niche themes which place Morocco among the sought-after tourist destinations. Our aim is to stimulate internal tourism and attract foreign tourists to Morocco through a new policy based on sustainable management of the range of destinations, with a focus on anticipation and demand’s monitoring. It is also a question of encouraging tourists to prolong their trip, visit several destinations and return to the country.