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𝐋𝐎𝐑𝐄𝐀𝐋 𝐄𝐋𝐕𝐈𝐕𝐄 𝐂𝐎𝐋𝐎𝐔𝐑 𝐏𝐑𝐎𝐓𝐄𝐂𝐓 𝐏𝐔𝐑𝐏𝐋𝐄 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐞𝐫 𝟏𝟓𝟎𝐦𝐥
𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐦𝐨 𝐏𝐫𝐢𝐜𝐞 : 𝐑𝐬.𝟏𝟕𝟎𝟎
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Introducing Purple Conditioner from Elvive Colour Protect, Britain’s number 1 for coloured hair.*
Highlighted brunette, blonde, and grey hair can become yellow and brassy over time.
How does it work? Purple colour is the opposite to yellow on the colour wheel. The purple within the Purple shampoo formula helps neutralise those undesirable yellow tones.
Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.
Suitable for blonde, highlighted, and silver hair.

𝐊𝐞𝐲 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬

• For highlighted brunette, blonde & grey hair
• Nourishes hair & neutralises brassy tones

Hair is left looking bright and beautiful
Rich & luxurious texture conditions colour treated hair, helping to leave it looking smoother and softer
Use once a week to complement your regular Elvive Colour Protect routine

𝐇𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞

Use once a week after Purple Shampoo to complement your regular Elvive Colour Protect routine. Apply on damp hair and leave for 5 minutes before rinsing well. Expert Tip: On grey hair, rinse after one minute. Optimise the effect on highlighted brunette hair by leaving for up to 10 minutes before rinsing.

𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬

1217039 A – INGREDIENTS: AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • CETYL ESTERS • CI 60730 / ACID VIOLET 43 • CI 45100 / ACID RED 52 • SODIUM HYDROXIDE • PHENOXYETHANOL • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • LINALOOL • BENZYL SALICYLATE • BENZYL ALCOHOL • BENZOPHENONE-4 • AMODIMETHICONE • ISOPROPYL ALCOHOL • ALPHA-ISOMETHYL IONONE • CITRIC ACID • CITRONELLOL • CETRIMONIUM CHLORIDE • COUMARIN • AMYL CINNAMAL • PARFUM / FRAGRANCE (F.I.L. C228727/1).

𝐋𝐎𝐑𝐄𝐀𝐋 𝐄𝐋𝐕𝐈𝐕𝐄 𝐂𝐎𝐋𝐎𝐔𝐑 𝐏𝐑𝐎𝐓𝐄𝐂𝐓 𝐌𝐀𝐒𝐊 𝟑𝟎𝟎𝐦𝐥
𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐦𝐨 𝐏𝐫𝐢𝐜𝐞 : 𝐑𝐬.𝟐𝟒𝟎𝟎
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𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧

Colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L’Oréal Paris has created Elvive Colour Protect, the UK’s no. 1 for coloured hair*.
The secret to colour protection


1 Concentrated Nourishment. The formula, enriched with an Active Nourishing Ingredient, bathes the hair and transforms its surface. Hair feels voluptuous to the touch.

2 Lasting Colour Protection. Enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.Proven results – Just coloured intensity for up to 7 weeks***Nielsen shampoo and conditioner unit sales Jan 2017 – Dec 2017
**Instrumental test after application of shampoo + conditioner.

𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬

5x more colour radiance protection
Colour protecting elixir + UVA/UVB filters

𝐖𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐨𝐫 𝐑𝐞𝐬𝐭𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐬

Keep out of the reach of children.

In case of contact with eyes, rinse them immediately.

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧

Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Lecithin, Tocopherol , Oleth-10, Phenoxyethanol, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparabe, Trideceth-6, Chlorhexidine Dihydrochloride, Camphor Benzalkonium Methosulfate , Limonene, Linalool , Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal , Amyl Cinnamal, Parfum / Fragrance, Please check back of pack for up to date ingredients

Size (300) Unit (ML) Height (7) Width (8.4) Depth (8.4)

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐜𝐨𝐝𝐞: 211181

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐔𝐬𝐞𝐬

Work through the lengths of your hair, right to the tips, and then rinse. For best results use after Colour Protect Shampoo and for even more care and protection, try Colour Protect Masque.

𝐋𝐎𝐑𝐄𝐀𝐋 𝐄𝐋𝐕𝐈𝐕𝐄 𝐂𝐨𝐥𝐨𝐮𝐫 𝐏𝐫𝐨𝐭𝐞𝐜𝐭 𝐂𝐚𝐫𝐢𝐧𝐠 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐞𝐫 𝟒𝟎𝟎𝐦𝐥
𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐦𝐨 𝐏𝐫𝐢𝐜𝐞 : 𝐑𝐬.𝟐𝟐𝟎𝟎
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𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧

The secret to colour protection new creamier formula which is easier to rinse out. Repeated washing, sun exposure, pollution and external aggressions can make coloured hair more sensitive. With time colour fades, losing its shine and intensity.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬

Maintains colour intensity
Protects hair
Prolongs colour radiance
Cleansing formula
Directions

Work through the lengths of your hair.
Right to the tips, and then rinse.
For best results, use after Colour Protect Shampoo and for more care and protection, try Colour Protect Masque.

𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬

Aqua / Water,Sodium Laureth Sulfate,Sodium Lauryl Sulfate,Cocamide Mipa,Glycol Distearate,Dimethicone,Sodium Chloride,Tocopherol,Sodium Benzoate,Sodium Cocoate,Sodium Hydroxide,Phenoxyethanol,Ethylhexyl Methoxycinnamate,Polyquaternium-53,Salicylic Acid,Poly(Linseed Oil),Benzophenone-4,Benzyl Alcohol,Benzyl Salicylate,Linalool,Alpha-Isomethyl Ionone,Carbomer,Geraniol,Methyl Cocoate,Butylphenyl Methylpropional,Citronellol,Citric Acid,Hexylene Glycol,Hexyl Cinnamal,Parfum / Fragrance,Please check back of pack for up to date ingredients

𝐋𝐎𝐑𝐄𝐀𝐋 𝐄𝐥𝐯𝐢𝐯𝐞 𝐀𝐫𝐠𝐢𝐧𝐢𝐧𝐞 𝐑𝐞𝐬𝐢𝐬𝐭 𝐒𝐡𝐚𝐦𝐩𝐨𝐨 (𝐄𝐆𝐏) – 𝟒𝟎𝟎𝐦𝐥
𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐦𝐨 𝐏𝐫𝐢𝐜𝐞 : 𝐑𝐬.𝟐𝟐𝟎𝟎
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𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧

ARGININE RESIST X3 provides triple-action care designed for fragile hair so that it is more nourished and stronger. Nourishes the root

Hair is stronger. Restructures from root to tip.

𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧𝐬

Apply on wet hair, massage gently the entire scalp, and rinse. For extra care, use as part of the complete ARGININE RESIST X3 range.