PenguinCube

Set against the vast stillness of the Liwa desert, wayfinding becomes an experience of quiet guidance, letting it’s surroundings take lead 🏜️

For the Liwa Camp Site in Abu Dhabi, our team designed a serene, intuitive signage system that blends seamlessly with its surroundings. Using natural materials like copper and stone, each element is carefully placed to feel grounded in the landscape - visible when needed, unobtrusive when not.

From softly lit pathways to clear, elegant markers, the system guides guests through the camp while preserving the magic of the desert night. Thoughtful icons, bilingual clarity, and minimal forms come together to support navigation without disrupting the atmosphere.

📍Abu Dhabi

Designing with heritage in mind 🗺

Our team developed the wayfinding strategy and design for Al Dirah - a historic district in the heart of Riyadh that encompasses three of the city’s oldest markets: Al Moaiqliah, Al Qaysareyah, and Ushaiqer.

The system was designed to respect the area’s traditional architecture while introducing distinct color identities for each market to enhance clarity and navigation.

The outcome is a functional, culturally rooted design that supports movement, preserves character, and enriches the visitor experience.

📍Riyadh

Our team had the opportunity to deliver an interactive way-finding session at the HQ this week in Yas Island, Abu Dhabi.

What started as a presentation turned into a great exchange of insights, questions and discussions around the role of way-finding in shaping user experience.

Loved the energy in the room!